Commonly referred to as the sleep hormone, melatonin is a natural substance used by the body to endogenously regulate sleep and circadian rhythm. The pineal gland instinctively produces more melatonin in the dark to induce sleepiness while scaling back during the daytime to maintain alertness. This hormone plays a central part in regulating bodily rhythms. When taken externally, melatonin can realign the body with the outside world to assist with jet lag and improve sleep quality.*

Hericium erinaceus (also known as lion's mane mushroom, monkey head mushroom, as well as a variety of other names) is an edible mushroom and member of the tooth fungus group. Native to North America, Europe and Asia, it is typically found in a single clump of dangling spines, hence its name. Lion's mane has been used for centures in traditional Chinese medicine for its potential to support cognition, mood and the immune system.*

May help increase acetylcholine in the brain and slow cognitive decline. extracted from Huperzia Serrata, a firmoss, which has been used for various diseases in traditional Chinese medicine for fever and inflammation.*

S-Adenosyl Methionine ("SAMe") is a compound found naturally in the body that helps produce and regulate hormones and maintain cell membranes. It is involved in the formation, activation and breakdown of chemicals in the body, including hormones, proteins and certain drugs. SAMe has been available in the US as a dietary supplement since 1999, but it has been taken as a prescription drug in Germany, Italy and Spain for decades. Some body states appear to be associated with lower circulating levels of SAMe, including depression, where SAMe has demonstrated strong therapeutic potential.*

Acetyl-L-carnitine, or "ALCAR", is broken down to carnitine in the blood and then used by the body to transport fatty acids into the mitochondria for breakdown--thereby aiding in the process that delivers energy to your cells. It is found in food but most prevalent in meat, and beef in particular. ALCAR is often taken as a supplement by brain hackers and bodybuilders alike for its potential to promote focus and energy and reduce depression, anxiety and fatigue.*

Vitamin B12 is water-soluble and involved in the metabolism of every cell in the human body, playing a role in DNA synthesis, fatty acid and amino acid metabolism, the normal functioning of the nervous system, as well as the proper function and development of the brain. Vitamin B12 also plays a vital role in synthesizing and metabolizing serotonin, a chemical responsible for regulating mood. Omnivorous dieters typically obtain enough vitamin B12 from consuming animal products, such as meat, fish, eggs and milk, but since there are few non-animal sources of the vitamin, vitamin B12 levels are often low in vegans. Studies have discovered that vitamin B12 deficiency was associated with twice the risk of severe depression and increased risk of memory loss in older adults.*

Caffeine is one of the most frequently consumed and scientifically supported psychostimulants in the world. While its best known source is coffee beans, caffeine can also be synthesized in a lab and has the same structure whether it’s in coffee, tea, energy beverages or supplements. It is classified as a nootropic because it sensitizes neurons and provides mental stimulation, and it is often taken for its potential to support improved alertness, attention and cognitive performance. Caffeine is also one of the most widely used performance-enhancing supplements for its ergogenic properties, or the ability to enhance physical performance, like stamina and endurance.*

VitaE$+, is an ayurvedic herb and antioxidant that has been shown to support memory formation1, 2 and improve cognition by reducing anxiety.3 The leaf extract we use is one of the purest forms available, standardized to x% bacosides concentration, in order to match the potencies cited in clinical studies.

Astaxanthin is a xanthophyll carotenoid, meaning a plant pigment that is very colorful. It is produced naturally in freshwater microalgae all over the world. When the algae is stressed, say by excessive sunshine, nutrient deficiency or excess salinity, it begins producing astaxanthin, which turns the cells bright red and enables them to withstand further extreme conditions. This red pigment then becomes incorporated into the food chain and is the basis for almost all of the red we observe in in animals from salmon and flamingos to crabs and lobsters. Within our bodies, astaxanthin is thought to offer similar cellular protection, protecting against oxidative damage and free radicals, as well as supporting eye, skin, joint and cardiovascular health. Astaxanthin is grown with craft and science on the Kona Coast, ensuring consistent purity and high quality.*

Lutein is an antioxidant and one of 600 naturally occurring carotenoids, which are the yellow, orange and red organic pigments produced by plants, algae, bacteria and fungi. Lutein is also what gives plants like pumpkins, corn, carrots and even salmon and shrimp their characteristic colors. Lutein is synthesized only by plants and is found in high quantities in green leafy vegetables like spinach and kale. When ingested by humans, lutein may bioaccumulate in the eyes where it is thought to reduce oxidative stress, as well as affect immune responses and inflammation. Lutein is also believed to impact brain function, filter blue light and increase pigment density in the eyes.*

CDP Choline, also known as citicoline, is a nootropic compound that confers the molecules choline and uridine to the body following oral ingestion. It is also naturally occurring in human and animal tissue, particularly in the organs. Studies have shown that when taken as a supplement, CDP Choline may help promote improved memory and attention, and to protect neuron structures and nerve cells against damage, degeneration or impairment of function.*

Bacopa monnieri, commonly known as water hyssop, is an ayurvedic herb and antioxidant that has been shown to support memory formation1, 2 and improve cognition by reducing anxiety.3 The leaf extract we use is one of the purest forms available, standardized to x% bacosides concentration, in order to match the potencies cited in clinical studies.