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  • May 11, 2021
2 minute read
Astaxanthin is a xanthophyll carotenoid, meaning a plant pigment that is very colorful. It is produced naturally in freshwater microalgae all over the world. When the algae is stressed, say by excessive sunshine, nutrient deficiency or excess salinity, it begins producing astaxanthin, which turns the cells bright red and enables them to withstand further extreme conditions. This red pigment then becomes incorporated into the food chain and is the basis for almost all of the red we observe in in animals from salmon and flamingos to crabs and lobsters. Within our bodies, astaxanthin is thought to offer similar cellular protection, protecting against oxidative damage and free radicals, as well as supporting eye, skin, joint and cardiovascular health. Astaxanthin is grown with craft and science on the Kona Coast, ensuring consistent purity and high quality.*